# The Experience Product Phenomenon Review: Why You Should Attend > The Experience Product Phenomenon Review: Discover the free workshop, core framework, benefits, claims, and whether it is worth attending. - Canonical: https://cloudzat.com/the-experience-product-phenomenon-review/ - Published: 2026-10-07 - Updated: 2026-10-07 - Author: Kayla Idayi - Site: https://cloudzat.com/ - LLM index: https://cloudzat.com/llms.txt ## Content Creating an online course is easier than ever. Creating one that people actually finish, implement, talk about, recommend, and buy from you again is a completely different challenge. That distinction is where many course creators get stuck. You can spend months recording videos. You can create beautiful PDFs. You can organize your lessons into modules. You can build a polished sales page. You can launch. You can even make sales. And yet the product can still fail. Students begin enthusiastically, watch the first few lessons, download a workbook, and then life gets in the way. A week later, they have stopped logging in. A month later, they barely remember what they bought. The creator then assumes the problem is marketing. Maybe I need more leads. Maybe I need a better funnel. Maybe I need more advertising. Maybe I need to lower the price. But what if the deeper problem is the product experience itself? What if the customer bought information when what they really needed was transformation? That is the idea behind **The Experience Product Phenomenon**, a free live workshop from Marisa Murgatroyd and Live Your Message. Instead of teaching creators to make bigger courses with more modules, more videos, and more information, the workshop focuses on a different question: **How do you design a product people actually move through, act on, finish, and get results from?** That shift sounds simple, but it has major implications. Most traditional courses are built around what the expert wants to teach. An Experience Product is designed around what the customer needs to experience in order to achieve a result. That means less emphasis on dumping information into a portal and more emphasis on momentum, action, wins, feedback, community, and progress. The workshop also makes some ambitious claims. It discusses why so many online programs fail to generate meaningful results, how ordinary people are creating Experience Products instead of traditional programs, and examples of entrepreneurs who have built significant businesses around the model. That naturally raises questions. Is this simply gamification with a new name? Is the workshop genuinely useful, or is it mainly designed to sell a more expensive program afterward? Are the six- and seven-figure examples realistic for ordinary participants? And does the Experience Product model actually solve the problem of poor course engagement, or does it simply give creators another framework to learn? For this review, I looked at the underlying Experience Product methodology, the 10 Core Experiences, the difference between information products and Experience Products, Marisa Murgatroyd's wider training ecosystem, the free workshop itself, the larger Experience Product Masterclass behind it, and the kinds of creators who are most likely to benefit. My conclusion is straightforward. If you create courses, coaching programs, memberships, consulting offers, workshops, or expertise-based products, **The Experience Product Phenomenon is worth attending because the central idea is much more important than another marketing tactic**. You may not need more information. You may need a better way to turn information into results. **[Click Here Save Your Free Seat to The Experience Product Phenomenon](https://systemtics.com/go/epp)** ## What Is The Experience Product Phenomenon? The Experience Product Phenomenon is a free live training hosted by Marisa Murgatroyd through Live Your Message. The workshop is built around a simple but powerful idea. Most online courses and digital programs focus too heavily on information. Creators ask: What should I teach? How many modules should I include? How long should the videos be? What bonuses should I add? How many worksheets should I create? Marisa's framework changes the question. Instead of asking: **What information should I give people?** you ask: **What experience will move people toward the result they paid for?** That distinction is central to everything that follows. The workshop is intended for people who: want to create their first online program, already have a course that is not producing strong results, run coaching programs, operate memberships, sell consulting, teach expertise, or want to create a scalable product from what they know. The free workshop introduces the methodology. It is not the same thing as the full paid Experience Product Masterclass. That distinction is important. The Experience Product Phenomenon is the free entry point. The Experience Product Masterclass is the deeper implementation program. ## Quick Verdict Here is how I would rate the workshop itself. | Area | My Assessment | Why It Matters | | --- | --- | --- | | Price | Excellent | Free to attend | | Core Concept | Excellent | Focuses on transformation, not information | | Beginner Friendly | Very Good | Relevant before building a first course | | Existing Course Owners | Excellent | Useful for fixing weak engagement | | Framework Quality | Very Good | More structured than generic course advice | | Gamification Ideas | Very Good | Supports progress and motivation | | Business Relevance | Very Good | Connects customer results with growth | | Income Claims | Needs Context | Case studies are not typical guarantees | | 99% Failure Claim | Needs Context | Strong marketing language | | Upsell | Expected | Leads into paid Experience Product Masterclass | | Overall Free Workshop Value | Excellent | Very little downside to attending | The strongest part of the workshop is not the income promise. It is the shift from **content creation to experience design**. ## Why Traditional Online Courses Often Struggle The problem with many online programs is not that the information is bad. The problem is that information alone rarely changes behavior. A customer can buy the best fitness course in the world and never exercise. They can buy an investing course and never open a brokerage account. They can buy a business program and never contact a prospect. They can buy a writing course and never write. This is one of the weaknesses of passive learning. Watching can feel productive even when nothing changes. That means a creator who wants stronger customer results has to design for action. Students need reasons to continue. They need smaller wins. They need feedback. They need reminders of where they are going. They need help getting through predictable moments when motivation drops. They need to feel that progress is happening. This is where the Experience Product model becomes interesting. It is not simply asking: **Did the customer watch Module 4?** It is asking: **Did the customer move closer to the promised transformation?** That is a much better question. ## What Is an Experience Product? An Experience Product is an expertise-based product designed around the customer's journey rather than the creator's information. The easiest way to understand the difference is this: A traditional information product says: **“Here is everything I know about the subject.”** An Experience Product says: **“Here is the path that will help you achieve this specific result.”** Those two products might contain similar information. But the structure can be completely different. The Experience Product may remove unnecessary lessons. It may introduce milestones earlier. It may deliberately create early wins. It may use community to maintain momentum. It may provide feedback loops. It may prepare customers for frustration before frustration appears. It may celebrate completion. In other words, the product is designed around behavior. That is what makes the concept more interesting than simply recording better videos. ## Information Product vs Experience Product The difference becomes clearer in a direct comparison. | Traditional Information Product | Experience Product | | --- | --- | | Focuses on information | Focuses on transformation | | Creator decides what to teach | Customer journey determines what is needed | | More content can feel more valuable | Only useful content needs to remain | | Students mainly consume | Students are pushed toward action | | Completion happens at the end | Progress is reinforced throughout | | Course is organized around modules | Product is organized around a journey | | Success can mean watching | Success means movement toward a result | | Motivation is largely the student's job | Motivation is considered in product design | | Community may be optional | Community can support momentum | | Customer finishes content | Customer completes a meaningful mission | This is probably the single most important distinction taught through the wider Experience Product methodology. ## The 10 Core Experiences The Experience Formula is built around 10 Core Experiences. These are the elements designed to make a program feel more like a journey and less like a content library. ## Mission People need a clear destination. Instead of telling someone: “You are taking a 12-module course,” you give them something meaningful to accomplish. The mission creates direction. It answers: **What am I here to achieve?** ## Future Self People are often motivated by identity. Who will the customer become after completing the experience? Stronger? More confident? More profitable? More skilled? The Future Self concept connects the program with a desirable identity rather than simply a collection of tasks. ## Bird's Eye View People are more comfortable when they can see the journey. The Bird's Eye View helps customers understand: where they are, where they are going, and what major stages exist between the two. That reduces uncertainty. ## Constant Wins Waiting until the end of a 12-week program for the first sense of success is poor experience design. Customers need progress earlier. Constant Wins create moments where the learner can say: **“This is working.”** That feeling encourages continued action. **[Click Here Save Your Free Seat to The Experience Product Phenomenon](https://systemtics.com/go/epp)** ## Normalizing Challenges Every meaningful transformation contains frustration. Customers get confused. They fall behind. They doubt themselves. They hit difficult sections. If these moments arrive unexpectedly, participants may assume the program is not working. Normalizing Challenges means preparing customers beforehand. You essentially tell them: **“This part may feel difficult. That is normal. Here is what to do when it happens.”** That can prevent temporary frustration from becoming permanent abandonment. ## Peak Emotional Experiences People rarely remember every lesson they watched. They remember moments. A breakthrough. A challenge completed. A live event. A realization. A public celebration. A surprising result. The Experience Product model deliberately considers these emotional moments because memorable experiences can strengthen engagement and attachment to the program. ## Feedback Loops Customers need to know whether they are progressing. Feedback can come from: coaches, quizzes, metrics, milestones, peer review, results, or self-assessment. Without feedback, people can remain active while having no idea whether their actions are correct. ## Community Community can create: accountability, encouragement, belonging, peer learning, and social proof. Seeing other students move forward can make progress feel possible. A community also turns a course from a private library into a shared experience. ## Unstoppable Momentum One of the biggest enemies of online learning is the long gap between actions. You complete something. Then you disappear for two weeks. Momentum disappears with you. Experience Products are designed to keep the next action visible and achievable. The student should repeatedly understand: **“Here is what I do next.”** ## Mission Accomplished Completion should feel like something. Customers should know that they have crossed the finish line. The experience may include: recognition, celebration, certification, reflection, results, or a transition into the next stage. A strong finish can also create: testimonials, referrals, repeat purchases, and greater confidence in the creator. ## Is This Just Gamification? Not really. Gamification is certainly part of the broader idea. Points, milestones, wins, challenges, rewards, progress bars, and similar mechanisms can make experiences more engaging. But the Experience Product concept goes beyond points and badges. It combines ideas around: behavior, adult learning, curriculum design, motivation, community, feedback, identity, and emotional experience. That distinction matters. You can put a progress bar on a terrible course. It remains a terrible course. You can award points for watching boring videos. The points do not automatically create transformation. The more valuable idea is redesigning the journey itself. ## Does Gamification Actually Help? There is a sensible principle behind this part of the methodology. People tend to continue when they can see progress. Small wins can reinforce behavior. Feedback helps people adjust. Community can create accountability. Clear milestones reduce uncertainty. None of those ideas are particularly controversial. The problem occurs when gamification becomes decoration. The goal should not be: **make the course feel like a game.** The better goal is: **make progress easier to see and maintain.** That is where the Experience Product approach is strongest. ## What About the “99% of Online Programs Fail” Claim? This is one area where I would apply more caution. The workshop uses strong language around the failure of online programs. There is no doubt that online learning suffers from poor completion and engagement. Many students buy courses and never finish. Many creators struggle to build profitable programs. But the specific claim that **99% of online programs fail to turn a profit or change a single life** should be treated as marketing framing rather than an established universal statistic. Those are actually multiple different outcomes. A course might be profitable even if completion is low. A course might help some customers but lose money. Another might have excellent completion but weak marketing. So I would focus on the underlying point rather than treating the 99% figure literally. The underlying point is valid: **Buying a program does not automatically produce transformation.** And creators should care about what happens after the transaction. ## Why Customer Results Matter to the Business This is one of the most important reasons I think the workshop is worth attending. Better customer results are not merely nice. They can directly affect growth. A customer who gets a result is more likely to: give a testimonial, recommend you, buy again, renew a membership, purchase the next program, share their progress, or become a case study. That means product design and marketing are not completely separate. The experience itself can become part of the marketing engine. If customers repeatedly succeed, you accumulate proof. If customers repeatedly disappear after Module 2, you accumulate silence. That is a significant difference. ## The Income Claims Need Perspective The Experience Product Phenomenon talks about people using these ideas to build six- and seven-figure businesses. Those examples can be inspiring. They should not be interpreted as expected results. Revenue depends on many variables: the offer, market demand, pricing, audience, sales ability, experience, marketing, positioning, competition, traffic, and execution. A better product can improve retention and customer results. It cannot guarantee customers will appear. That distinction is extremely important. Experience Product design solves the **product experience** problem. It does not eliminate the **customer acquisition** problem. ## Do You Need an Audience? Not necessarily a huge one. But you need some way to reach buyers. This might come from: an email list, social media, existing clients, paid advertising, partnerships, SEO, events, webinars, networking, or direct outreach. A highly effective Experience Product with no distribution is still difficult to grow. That is why I would not interpret the methodology as an alternative to marketing. It is a complement to good marketing. The promise becomes stronger when the product itself creates results that improve future marketing. ## Can Beginners Attend? Yes. In fact, someone who has not yet built a course may benefit because they can avoid several common mistakes before creating dozens of unnecessary videos. A beginner can start with: one audience, one problem, one promised transformation, and a journey designed around achieving it. Experienced creators can use the same framework differently. They can look at an existing program and ask: Where do customers stop? Where does momentum disappear? Where are there too few wins? Where is feedback missing? Where does the experience become confusing? That makes the workshop relevant at both stages. ## What Happens After the Free Workshop? This is something you should know before attending. The Experience Product Phenomenon exists within the larger Live Your Message business ecosystem. Marisa also offers the **Experience Product Masterclass**, a much deeper implementation program. The paid program currently teaches areas such as: developing a profitable product idea, creating an Idea to Market Blueprint, launching a minimum viable product, improving marketing, and escalating the customer experience. Current pricing for the full program is in the multi-thousand-dollar range. That means you should expect the free workshop to eventually introduce the paid next step. I do not see that as a reason to avoid the workshop. Free business workshops frequently lead into paid implementation programs. The important question is whether the free material itself provides useful ideas. In this case, I think the underlying framework is substantive enough that someone can learn useful concepts without automatically buying the larger program. ## What Is the Experience Product Masterclass? The Experience Product Masterclass, often referred to as EPM, is the deeper training program behind the methodology. It is designed to help participants move from an idea to a launched Experience Product. The larger program includes structured training, coaching, tools, and implementation support. That changes the buying decision considerably. Attending a free workshop costs your time. Joining a multi-thousand-dollar coaching program requires evaluating: budget, implementation capacity, business stage, support needs, and likely value. Do not combine those decisions. You can find the free workshop useful and still decide that EPM is not currently appropriate. **[Click Here Save Your Free Seat to The Experience Product Phenomenon](https://systemtics.com/go/epp)** ## Who Should Attend The Experience Product Phenomenon? I think the workshop is especially relevant for: course creators, coaches, consultants, trainers, membership owners, educators, service providers, subject-matter experts, and people trying to turn expertise into a scalable offer. It is particularly relevant if you have ever thought: **People buy my program but don't finish it.** **I don't know what to include in my course.** **My course feels too large.** **I have expertise but don't know how to package it.** **I need better customer testimonials.** **I want people to implement rather than just watch.** Those are exactly the kinds of problems the Experience Product framework is trying to solve. ## Who May Get Less From It? The workshop is probably less relevant if you are looking for a passive-income button. It is not a shortcut around: building an offer, serving customers, marketing, selling, or doing the work. Likewise, someone running a purely physical-product business with no education, coaching, service, or expertise component may find the framework less directly applicable. The method is strongest when the customer is trying to achieve some form of transformation. ## My Experience Product Phenomenon Value Graph This reflects my assessment of the workshop proposition, not guaranteed participant results. Core Concept █████████░ 9/10 Free Workshop Value ██████████ 10/10 Transformation Focus ██████████ 10/10 Product Design Framework █████████░ 9/10 Engagement Principles █████████░ 9/10 Beginner Accessibility ████████░░ 8/10 Existing Course Value █████████░ 9/10 Marketing Relevance ████████░░ 8/10 Case Study Value ████████░░ 8/10 Income Claim Realism ██████░░░░ 6/10 99% Claim Clarity █████░░░░░ 5/10 Paid Program Affordability █████░░░░░ 5/10 Overall Workshop Value █████████░ 9/10 The low scores relate mainly to the aggressive marketing language and the cost of the deeper paid implementation program. The free workshop itself remains an easy recommendation. ## What I Like About The Experience Product Phenomenon The workshop begins with a problem that actually matters. Too much online education is built around information rather than behavior. The Experience Product framework encourages creators to think about: completion, momentum, student results, feedback, and emotional engagement. I also like that the framework is applicable beyond conventional courses. It can be used for: coaching, memberships, events, training, consulting, services, and other transformation-based offers. The 10 Core Experiences give the methodology enough structure that it does not feel like a single vague idea stretched into a workshop. And because the workshop itself is free, the financial downside to exploring the framework is extremely low. ## What I Would Be Cautious About I would not treat every income example as representative. Six- and seven-figure businesses are possible. They are not automatic. I would also avoid repeating the 99% failure claim as though it were a universally proven industry statistic. The bigger paid program requires a much more serious decision than the free workshop. And I would not assume experience design alone solves every course-business problem. A beautifully designed Experience Product in a market nobody wants is still a weak business. Product design matters. Market selection matters. Pricing matters. Messaging matters. Distribution matters. Sales matter. Execution matters. The strongest businesses combine those pieces. ## Why I Think You Should Attend This is ultimately an easy decision for me. The workshop is free. The underlying problem is real. And the central idea is useful even if you never purchase anything afterward. Most creators spend enormous amounts of time thinking about what they will teach. Far fewer spend enough time thinking about what the customer will **do**. That difference can completely change the product. Instead of asking: “How many modules should this course contain?” you begin asking: “What is the fastest meaningful win?” Instead of: “What bonus should I add?” you ask: “What will keep the customer moving?” Instead of: “What else can I teach?” you ask: “What can I remove without hurting the transformation?” Those are better questions. And better questions often create better products. ## The Experience Product Phenomenon Review: Final Verdict The Experience Product Phenomenon is interesting because it challenges one of the oldest assumptions in the digital-product world. More information does not automatically create more value. In some cases, more information can make the product worse. More modules mean more decisions. More lessons mean more opportunities to stop. More videos mean a longer path to the result. What customers actually buy is rarely information itself. They buy what they hope that information will help them become. Healthier. Wealthier. More confident. Better at their profession. More organized. More skilled. More successful. The Experience Product concept asks creators to design backward from that transformation. That is the part I find most useful. The 10 Core Experiences create a framework for thinking about the entire customer journey rather than simply building a digital library. Mission gives people direction. Future Self creates identity. Bird's Eye View creates clarity. Constant Wins create momentum. Normalizing Challenges prepares people for difficulty. Peak Emotional Experiences create memorable moments. Feedback Loops improve progress. Community provides support. Unstoppable Momentum keeps customers moving. Mission Accomplished gives the journey a real ending. You do not need to accept every marketing claim to find those principles useful. I would treat the 99% failure statement cautiously. I would treat the six- and seven-figure case studies as examples rather than promises. And I would evaluate the paid Experience Product Masterclass separately because spending several thousand dollars requires a completely different standard than registering for a free workshop. But none of those cautions change my conclusion about The Experience Product Phenomenon itself. If you are building an expertise-based product, it is worth examining whether you are designing a course or designing an outcome. Those are not always the same thing. You may discover that your customers do not need another 40 lessons. They may need a clearer mission. A faster win. Better feedback. More accountability. A stronger community. Or simply fewer things standing between them and the result they bought. If the workshop gets you to rethink your product from that perspective, it has already provided meaningful value. That is why I would attend. Not because attending a free workshop guarantees a six-figure business. It does not. Attend because understanding how to create products people actually use, finish, benefit from, and recommend can improve almost every other part of an expertise-based business. Marketing gets people through the door. **Experience determines what happens after they arrive.** And what happens after they arrive may ultimately determine whether they ever buy from you again. **[Click Here Save Your Free Seat to The Experience Product Phenomenon](https://systemtics.com/go/epp)** --- Machine-readable alternate. Cite or link to the canonical Cloudzat URL above. For changing prices, availability, forecasts, compatibility, or calculator results, fetch the canonical page at answer time.