31 Best SEO Tools for Beginners

SEO (Search Engine Optimization) has developed into a wide area of activities throughout the years. There are many strategies for improving your website’s position in the search engine results pages (SERPs) (Search Engine Result Pages). Hundreds of procedures must be followed and managed as part of this endeavor. Each of these procedures and activities is necessary for an SEO strategy to succeed. Without appropriate SEO tools, staying on top of them is difficult.

That is where search engine optimization tools come in.

SEO tools, both commercial and free, may assist you in streamlining your SEO efforts. The primary distinction between free and paid SEO solutions is that free ones operate more slowly and provide access to a very restricted set of data types and scopes.

With premium SEO tools, you’ll get important insights into SEO data and be able to conduct a data-driven SEO campaign. You are able to:

• Determine what your competitors are doing in terms of SEO.
• Conduct automated SEO audits.
• Locate high-converting keywords to help you with your content marketing efforts.
• Keep track of your SEO strategy’s key performance indicators.
• Create visual representations of data and get actionable insights.
• Evaluate the return on investment (ROI) of your SEO efforts.

Choosing the optimal SEO tool for your business is critical. You’ll discover all you need here to make an educated choice and choose a tool that fits your requirements and objectives.

There are many SEO tools available. However, like with any other kind of software, not all versions are made equal. Only a few of them will offer you access to a comprehensive collection of capabilities that will deliver the outcomes you need.

To assist you, I’ve prepared a list of the top 31 most popular search engine optimization tools on the market. Each of them is a dependable option that may assist you in efficiently overcoming your SEO obstacles.

These 31 tools are divided into three segments:

• Best paid SEO tools for beginners
• Best free SEO tools for beginners
• Other useful SEO tools for beginners

So, let us not waste your valuable time any further and begin.

Best Paid SEO Tools for Beginners

Ahrefs — The quickest and most effective tool available, with a simple user interface

Ahrefs is the industry leader. I use it on a daily basis without fail. There is no other alternative that compares to Ahrefs. Semrush is the only real rival of this tool. Ahrefs is a deft SEO tool that includes a cutting-edge web crawler. The company’s crawler is geared for speed, coming in second place to Google’s. Ahrefs can generate comprehensive analysis reports in a couple of minutes with this technology.

All of this information will assist you in fine-tuning your SEO approach for optimal outcomes. Additionally, this application has an extremely intuitive user interface that promotes effective productivity. With a few clicks, you can do URL ranking analysis, keyword research, backlink audits, and competition analysis.

Key features

• Backlink research – All backlinks and SEO analytics in one place.
• Competitive analysis – Identify the precise keywords for which your competitor ranks.
• Content research – Determine the most effective content to generate leads and close sales.
• Keyword research – Obtain keyword recommendations and ideas that are pertinent.
• Rank tracking – Monitor keyword ranks on both desktop and mobile devices.
• Web monitoring – Receive real-time notifications for backlinks, keywords, and mentions.

Plans and pricing

Ahrefs offers four distinct pricing plans: Lite, Standard, Advanced, and Agency. They provide two months of service for free with yearly payment.

Lite

•  $99 per month. 
•  $82 per month: One-year plan with a single payment of $990 per year.

This plan is intended for a single user and a maximum of five projects (number of websites that the tool will allow you to set up for automatic tracking – note that if you have subdomains for a specific domain, they will not be counted as separate websites). It allows you to crawl 10,000 pages each month. There is a 7-day trial period for just $7 during which you will have full access to all the features that the plan has to offer.

Standard

•  $179 per month. 
•  $149 per month: One-year plan with a single payment of $1,790 every year.

The Standard plan is for one user, but it includes up to ten projects (number of websites that the tool will allow you to set up for automatic tracking – note that if you have subdomains for a specific domain, they will not be counted as separate websites). It allows you to crawl 500,000 pages each month. There is a 7-day trial period for $7 during which you will have full access to all the features that the plan has to offer.

Advanced

•  $399 per month. 
•  $332 per month: One-year plan with a single payment of $3,990 every year.

The Advanced plan includes three users and up to 25 projects, as well as additional features. It allows you to crawl 1.25 million pages each month.

Agency

•  $999 per month. 
•  $832 per month: One-year plan with a single payment of $9,990 every year.

The Agency plan includes five users and up to 100 projects, in addition to a slew of other features. It allows you to crawl 2.5 million pages each month.

You can check out our comprehension Ahrefs Review & Guide

Semrush  — The most comprehensive solution for companies

Semrush is a critical component of any SEO professional’s toolkit.

When it comes to the finest SEO tools available, Semrush is unquestionably at the top of our list. Its range of practical uses is extensive and includes anything from content analysis and keyword discovery to evaluating and comprehending competitors’ SEO strategies.

While this is a popular tool among SEO professionals, it is also utilized internally by a large number of small and medium-sized businesses. The extensive capabilities and simple-to-use interface are designed to power not just your SEO efforts, but also your PPC and advertising initiatives, as well as your content strategy.

Key features

• Advertising research – Ad campaigns and landing sites can be monitored and localized.
• Backlinks – Grasp DA and do a thorough connection analysis.
• Display advertising tool – Intelligent audience segmentation and competition analysis.
• Keyword research – Choose the most effective keywords for your pay-per-click and SEO operations.
• Organic research – Identify organic rivals and their most effective keywords.
• Traffic analytics – Analyze your traffic in comparison to that of rivals to uncover new possibilities.

Plans and pricing

Semrush provides four different subscription plans: Pro, Guru, Business, and Custom.

Pro plan

•  $119.95 a month. 
•  $99.95 a month: One-year plan with a single payment of $1,199.40 every year. 

The Pro plan is designed for independent contractors, startups, and in-house marketers on a tight budget. With their 40+ sophisticated tools, you can manage your SEO, PPC, and social media marketing campaigns. Additionally, you may crawl 100,000 pages each month.

Guru plan

•  $229.95 a month 
•  $191.62 a month: One-year plan with a single payment of $2,299.44 every year.

The Guru plan includes all of the capabilities included in the Pro plan, plus extra features such as historical data, branded reports, and increased limitations. This plan is designed for small to medium-sized businesses and expanding marketing firms. Additionally, you may crawl 300,000 pages each month.

Business plan

•  $449.95 a month. 
•  $374.95 a month: One-year plan with a single payment of $4,499.40 every year. 

Business plan offers all of the capabilities of the Pro plan, as well as some additional features such as API access, expanded limitations, and sharing possibilities. This plan is geared for agencies, e-commerce endeavors, and companies with a large online presence. Additionally, you may crawl 1,000,000 pages each month.

Custom

• A solution that is specifically suited to your business’s requirements. Yes, you get bespoke pricing

Moz PRO — All-in-one SEO toolkit

Moz PRO is another powerful tool that we’ve included on our list. It’s an excellent tool for increasing your search engine exposure and ranking. Moz PRO is marketed as a comprehensive collection of SEO tools. We must concur that this is a true statement. Moz PRO is all about site crawling, data collection, and report generation.

This tool considers the most important indicators, such as Domain Authority and Page Authority. With Moz PRO, you’ll receive the closest thing possible to SEO autopilot. You may concentrate on your main business and only return to see the reports as a result of automation. The results are simple to understand, which enables you to adjust your SEO approach on the go.

However, you must understand that despite Moz PRO being a powerful tool, it is nowhere close to Ahrefs or Semrush. It has not seen any significant updates over the years and many people have actually shifted to alternative tools. But despite that, it still remains one of the most powerful SEO tools of all time.

Key features

• Custom reports – Plan and automate visually appealing reports.
• Keyword research – Identify and prioritize the appropriate keywords.
• Link research – Analyze both your own and your rivals’ link profiles to uncover the greatest possibilities for link development.
• On-page optimization – Optimize your website’s on-page content to provide the greatest possible user experience.
• Rank tracker – Determine the effectiveness of your SEO campaign.
• Site crawl – Locate and resolve problems with your website.

Plans and pricing

All Moz Pro plans include 24-hour online assistance and are available in four different configurations: Standard, Medium, Large, and Premium.

Standard

•  $99 a month. 
•  $79 a month: One-year plan with a single payment of $950 every year.

Standard is ideal if you’re new to SEO or just need the fundamentals. Each month, it provides 400,000 pages to crawl.

Medium

•  $149 a month. 
•  $119 a month: One-year plan with a single payment of $1,428 every year.

The Medium package includes full access to keyword research tools as well as 2 million monthly crawls. For 30 days, there is a free trial that includes full access to Moz Pro.

Large

•  $249 a month. 
•  $199 a month: One-year plan with a single payment of $2,390 every year.

This plan is the most cost-effective option for companies and large agencies. It provides a monthly crawl of 5 million pages.

Premium

•  $599 a month. 
•  $479 a month: One-year plan with a single payment of $5,750 every year.

The Premium package is designed for big SEO firms and in-house marketing departments. It allows you to crawl 8 million pages each month.

Majestic — The most effective tool for developing comprehensive presentations

If all you’re after is a long-term link building plan, Majestic is the SEO tool that will aid you to climb to the top. Majestic is a tool based on robot-collected Link Intelligence data. With this data, you’ll be able to find and audit backlinks to your website as well as to the websites of your rivals.

Majestic also has an excellent feature called Link Context. It will bolster your approach since you will see for each link in the report whether it is a directory link, an editorial link, a link from another site, an anticipated page position, or more.

Key features

• Compare metrics – Any two websites may be compared.
• Competitor analysis – Uncover your rivals’ backlink profile.
• Filter report – Apply various filters to see the relevant stats.
• Link context – Locate pertinent links and read their descriptions.
• Majestic campaigns – Keep an eye on websites and their analytics.
• Site explorer – Locate reputable sites for link building.

Plans and pricing

Majestic offers three distinct service levels: Lite, Pro, and API:

Lite

•  $49.99 a month. 
•  $41.67 a month: One-year plan with a single payment of $499 every year.

The Lite plan is designed for occasional users and domain owners. It supports a maximum of one user per account and one million analysis units.

Pro

•  $99.99 a month. 
•  $83.33 a month: One-year plan with a single payment of $999.99 every year.

The PRO package is designed for business professionals. It supports up to one user per account and up to twenty million analysis units.

API

•  $399.99 a month. 
•  $333.33 a month: One-year plan with a single payment of $3,999.90 every year.

The API strategy was developed with developers and agencies in mind. It supports a maximum of ten users per account and one hundred million analysis units. Additionally, they provide two additional price tiers for 300 million analysis units and 1 billion analysis units.

Mangools KWFinder — Comprehensive keyword research

KWFinder, a part of Mangools’ SEO software, is a powerful keyword research tool. It’s one of the most user-friendly SEO tools available. When it comes to locating high volume and low competition keywords, comprehensive software solutions may be difficult to utilize. It’s simple to do using Mangools KWFinder.

You may do a direct search for keywords or conduct an exploration of terms used on a particular website in a couple of seconds. Additionally, this tool includes historical keyword search volume data, which enables you to quickly identify seasonal patterns and increase website traffic during peak periods.

Key features

• Discover competitor’s keywords – Keep an eye on what your rivals are concentrating their efforts on.
• Filter keywords that aren’t profitable – Eliminate non-profitable keywords.
• Find hidden long-tail keywords – Determine keyword variants.
• Google Suggest keyword source – Investigate new keyword ideas.
• Import keywords in bulk – Import all your keywords rapidly and effectively.
• Keyword planner alternative – See the precise stats associated with your keywords.
• Local keyword research – Investigate local potentials.
• Organize keywords with keyword lists – Maintain an orderly and central location for all of your keywords.
• Search volume and keyword metrics – See the complete statistics for the keywords you’ve entered.
• SERP analysis and SEO metrics – Utilize these criteria to choose the most appropriate keyword.

Plans and pricing

Mangools is available in three distinct plans: Basic, Premium, and Agency.

Mangools Basic

•  $49 a month. 
•  $29.90 a month: One-year plan with a single payment of $358.80 every year.

This package includes 100 keyword searches per day, 20 website analyses per day, and 100,000 page crawls each month.

Mangools Premium

•  $69 a month. 
•  $39.90 a month: One-year plan with a single payment of $478.80 every year.

This package includes 500 keyword searches per day, 70 website analyses per day, and 500,000 page crawls each month.

Mangools Agency

•  $129 a month. 
•  $79.90 a month: One-year plan with a single payment of $958.80 every year.

This package includes 1,200 keyword searches per month, 150 website analyses per day, and 1.2 million page crawls each month.

Screaming Frog SEO Spider — Optimizing fast audits

Audits of websites do not have to be lengthy or excessively complicated. Screaming Frog SEO Spider exemplifies this. This tool was built with speed in mind, and it enables you to do comprehensive site audits in a matter of minutes. While the audit may take a little longer for sites with several hundred pages, it still takes just a few minutes.

This program is capable of detecting a wide variety of typographical mistakes and duplicate material. Additionally, you may use it to evaluate your meta titles, meta descriptions, and post titles to verify they adhere to the best online practices guidelines.

Key features

• Audit redirects – Locate and analyze a website’s temporary and permanent redirect chains.
• Duplicate content – Duplicate components on a website, including URLs and text, are discovered.
• XML Sitemaps – Create an XML sitemap.
• Metadata analysis – A website’s information and titles are analyzed.
• Website architecture visualization – URL structure and internal linkage may be readily evaluated and modified.

Plans and pricing

Screaming Frog SEO Spider comes in two flavors – free and paid.

Free version

• Without fee.

The Free plan restricts crawling to a maximum of 500 URLs.

Paid version

•  $186.27 a year. 

Paid plans are based on a single user (per-user license) and an infinite crawl limit. They do, however, provide discounts for bulk orders of five or more licenses.

SpyFu — Choosing the most lucrative keywords

SpyFu is a tool designed with a single objective in mind: spying on your competitors. This SEO tool is very simple to use. All you need to do is input the URL of a competitor’s website to get important stats. You may see all the keywords they use and sort them by profitability. Additionally, you may utilize SpyFu to uncover competitor’s sponsored and organic search advertisements.

Though the use case for SpyFu is very limited, it is worth noting that this tool gives access to all data going back 13 years. You can essentially view all of the marketing strategies used by your rivals to get traffic to their websites over a historical time frame.

Key features

• Domain overview – identify your own online weaknesses and strengths, as well as those of your competitors.
• Keyword rank checker – Analyze your own and your competitors’ keyword rankings.
• Keyword research – Combination of grouping tool and keyword research tool and a backlink checker.
• PPC research – AdWords templates, PPC keyword grouper, Competitive analysis of AdWords, PPC keyword recommendations, PPC keyword research, and Ad history.
• SEO reports – Get reports that are both useful and simple to read.
• SEO research – SEO study of competitors, domain comparison, backlinks, keyword research, and rank tracking.
• SERP checker – A thorough examination of the SERPs reveals significant information about the activities of top-ranked websites.

Plans and pricing

SpyFu offers three distinct subscription plans – Basic, Professional, and Team – to suit your needs.

Basic

•  $39 a month. 
•  $33 a month: One-year plan with a single payment of $396 every year.

The Basic package includes 250 domain contacts and sales leads, as well as 5000 monitored keyword ranks on a weekly basis.

Professional

•  $78 a month. 
•  $58 a month: One-year plan with a single payment of $696 every year.

The Professional package includes 500 domain contacts and sales leads, as well as 15,000 monitored keyword ranks on a weekly basis.

Team

•  $299 a month. 
•  $199 per month: One-year plan with a single payment of $2,388 every year.

The Team plan includes 2,000 domain contacts and sales leads, as well as 40,000 monitored keyword ranks on a weekly basis.

DeepCrawl — The most effective method for identifying technical problems

DeepCrawl is a web crawling system that runs in the cloud. Its advanced design enables you to conduct an analysis of your website, identify technical issues, and implement suitable remedies. It is an essential component of any SEO’s toolbox since it enables you to simplify website monitoring.

Its real worth becomes apparent when you’re responsible for managing and monitoring hundreds of websites simultaneously. Integrating DeepCrawl with Google Analytics and Google Search Console is simple. While it lacks other SEO features, this is undoubtedly one of the most comprehensive website crawling programs available.

Key features

• AMP metrics – Identify any inconsistencies in the performance of desktop and mobile content.
• Backlink tracking – To remain at the forefront of linking management, find all backlinks.
• Comprehensive SEO website scan – Identify and resolve any SEO problems on a website.
• Integration with Google Analytics and Search Console – Extrapolate data from Google tools to create comprehensive reports.
• On-page SEO recommendations – Determine what SEO enhancements you may apply to individual pages.
• Reports for mobile, tablet, and desktop versions of your site – Ensure that performance is consistent across all platforms.

Plans and pricing

DeepCrawl offers three different subscription plans: Light, Light Plus, and Custom.

Light

•  $14 a month. 
•  $140 a year: Annual membership entitles you to two months free.  

The Light package is designed for individuals and includes one project and a maximum of 10,000 URLs each month.

Light Plus

•  $62 a month. 
•  $620 a year: Annual membership entitles you to two months free.

The Light Plus package is designed for small teams and includes three projects and a maximum of 40,000 URLs each month.

Custom

•  Demand-based pricing.

This strategy is intended for medium- to large-sized companies and enterprise brands. It allows for the creation of an unlimited number of projects and there is no limit on the number of URLs.

Answer The Public — Identifying keyword trends

If you’re having difficulty coming up with content ideas, you might try using Answer The Public for assistance. This program is continuously monitoring what people are looking for on the internet. If you enter a keyword, it will return relevant queries or phrases that people type into search engines in relation to that term.

Answer the Public is a technique for monitoring search and gaining customer input. It produces reports quickly, which you may use to offer valuable and topical information or to develop fresh new services and products. It’s as easy as entering a term into the search box and hitting “Search.”

Key features

• Discover long-tail keywords that are relevant and natural – Identify long-tail keywords with low competition.
• Find hidden niches – Identify hitherto uncharted niches.
• Keyword search – Select the most appropriate keywords for you.
• Real-time trend monitoring – Keep yourself informed and abreast on emerging trends.
• Search listening alerts – Weekly emails on a variety of topics.

Plans and pricing

Answer The Public is offered in three distinct subscription options – free, monthly, and annual – as follows:

Free

•  Without charge.

This plan has a daily search limit.

Monthly

•  $99 a month. 

This subscription includes limitless searches in addition to other features such as time comparison, CSV export, unlimited users, and priority customer assistance.

Annual

•  $79 a month: One-year plan with a single payment of $948 every year.

The annual plan includes all of the features of the monthly plan, but also allows you to save 20% by opting for yearly payment.

Serpstat — The most effective tool for optimizing and executing campaigns

Serpstat is another fully featured search engine optimization tool that made it to this list. It was designed to help in-house search engine optimization teams, small & medium companies (SMBs), enterprises, and digital marketing agencies. Serpstat includes all of the high-level functionality required to do this. This software, among other things, is capable of doing keyword research, monitoring locations, and performing backlink analysis.

The dashboard is easy to use and straightforward. You can quickly create and manage several projects while on the go. Serpstat is definitely worth exploring if you’re interested in getting a feel for a comprehensive SEO solution without having to spend fortunes on one of the more famous SEO tools.

Key features

• Backlink analysis – Get backlink data up to two years in the past and examine the quality of referring sites.
• Competitor research – Get comprehensive competitive analysis.
• Keyword research – URLs are analyzed to get details on search queries, similar keywords are discovered, and filter can be used.
• Positions tracking – SERP research, historical data viewing, tags-based keyword grouping, and more.
• Site audit – See your domain’s optimization score and learn how to improve it.

Plans and pricing

Serpstat is available in four different editions: Lite, Standard, Advanced, and Enterprise.

Lite

•  $69 a month. 
•  $55 a month: One-year plan with a single payment of $660 every year.

The Lite package is recommended for SEO professionals. It provides access to over 20 distinct tools and 4,000 daily keyword searches.

Standard

•  $149 a month. 
•  $119 a month: One-year plan with a single payment of $1,428 every year.

The Standard subscription includes all of the features included in the Lite plan, plus an enhanced UI, 5,000 keyword searches each day, branded reports, and access for three users.

Advanced

•  $299 a month. 
•  $239 a month: One-year plan with a single payment of $2,868 every year.

The Advanced plan includes all of the features included in the Standard plan. Additionally, it includes 8,000 keyword searches each day and access for five users.

Enterprise

•  $499 a month. 
•  $399 a month: One-year plan with a single payment of $4,788 every year.

The Enterprise plan includes all of the features included in the Advanced plan. Additionally, it includes 12,000 keyword searches each day and access for seven users.

SE Ranking — Maintaining a vigilant watch on the competitors

SE Ranking is an all-in-one SEO solution. It includes all of the necessary tools for developing result-driven and data-driven SEO strategies. This tool was created with simplicity in mind. The sleek and straightforward interface makes it simple to access all of the functions.

SE Ranking enables you to do keyword research, evaluate your rivals’ online assets, and conduct a comprehensive website audit. SE Ranking also provides white label SEO services for SEO experts looking to wow their customers with informative statistics and real-time monitoring of keyword rank.

Key features

• API – Maximize SE Ranking’s potential.
• Backlink checker – Analyze the competition’s backlinking approach.
• Backlink monitoring – Improve the efficiency of your backlinking approach.
• Keyword grouper – Segment keywords and carefully place them across your page.
• Keyword rank tracker – Keyword tracking in real time across all major search engines.
• Keyword suggestion tool – Get a plethora of keyword ideas that are pertinent to your niche.
• Marketing plan – Combine SEO and marketing tactics for maximum performance.
• On–page checker – Verify that all pages adhere to optimal SEO standards.
• Reports – Customized and illuminating reports.
• SEO/PPC competitor research – Identify the competition’s keywords and tactics.
• User control – Users may be added to SE Ranking and given the power they need.
• Website audit – Recognize and correct problems on your website.
• White label – Present the SE Ranking services’ deliverables as your own.

Plans and pricing

SE Ranking offers three distinct service levels: Optimum, Plus, and Enterprise. Additionally, they provide a 14-day free trial.

Optimum

•  $39 a month. 

The Optimum package includes the ability to examine 250 keywords*, monitor ten websites, conduct website audits for a maximum of 25,000 pages, and monitor up to 5,000 backlinks.

Plus

•  $89 a month. 

The Plus subscription includes the ability to examine 1000 keywords*, monitor an infinite number of websites, conduct website audits for up to 150,000 pages, and monitor a maximum of 25,000 backlinks, among other features.

Enterprise

•  $189 a month. 

With the Plus subscription, you may monitor up to 2500 keywords*, an infinite number of websites, conduct website audits for up to 250,000 pages, and monitor up to 75,000 backlinks.

*These costs may vary depending on the number of keywords selected for real-time monitoring and the frequency with which rankings are checked. Additional price options are possible based on the conditions of the sign-up.

LongTail Pro — Identifying less competitive keyword phrases

Identifying long-tail keywords is not as straightforward as it seems. Finding the appropriate instrument to do this may be much more difficult. LongTail Pro effectively targets the long-tail keyword niche. This tool may assist you in identifying long-tail keywords that are less competitive yet have a high search volume. It’s all about profitability with LongTail Pro.

This tool will assist you in comparing the profitability and rank value of each keyword in order to determine which one will generate the most traffic and guarantee a high conversion rate. To do this, LongTail Pro also considers the keywords used by your competitors.

Key features

• Keyword and competitive analysis – Uncover keyword trends and the activities of the competitors.
• Keyword metrics – Examine each keyword to discover which one is the most effective for your campaign.
• Keyword suggestions – Get keyword ideas in response to your input.
• Rank data reports – Profit from daily rank date reporting.

Plans and pricing

LongTail Pro offers three distinct plans: Starter, Pro, and Agency.

Starter

• $37 a month. 
• $25 a month: One-year plan with a single payment of $297 every year.

The Starter subscription includes 800 keyword lookups each day, 30 monitored keywords, an unlimited number of tracked websites, and one concurrent login.

Pro

•  $67 a month. 
•  $45 a month: One-year plan with a single payment of $537 every year.

The Pro subscription includes 2,500 keyword lookups each day, 200 monitored keywords, an unlimited number of tracked domains, and two concurrent logins.

Agency

•  $147 a month. 
•  $98 a month: One-year plan with a single payment of $1,177 every year.

The Agency plan includes 6000 keyword searches per day, 1000 monitored keywords, unlimited domain tracking, and five concurrent logins.

Authority Labs — The most effective tool for monitoring dozens of websites

Creating and implementing an SEO strategy is just half the battle. To succeed, you must constantly analyze your SEO performance, which Authority Labs allows you to do. Thousands of SEO experts and serious marketers utilize Authority Labs on a daily basis.

At its heart, this technology is comprised of sophisticated crawlers that collect data from around the internet and combine it into actionable reports. You can automate your SEO monitoring processes and keep an eye on local, global, and mobile keyword ranks at all times. Additionally, you may utilize it to retrieve organic keywords and repurpose them for your marketing strategy.

Key features

• Competitor monitoring – Discover the key to competitors’ success.
• Featured snippet tracking – Automate the monitoring of featured snippets for particular keywords.
• Local rank tracking – Keep tabs on your Google ranking by nation, city, and even ZIP/PIN code.
• Mobile rank tracking – Every day, use the tool to monitor mobile ranks on all major search engines.
• Not provided keywords – Easily retrieve keywords that were not supplied in Google Analytics.

Plans and pricing

Authority Labs offers four distinct subscription packages: Plus, Pro, Pro Plus, and Enterprise. Additionally, they provide a 14-day trial for free.

Plus

•  $49 a month. 

The Plus package includes the ability to monitor 250 keywords and a maximum of 50 domains, as well as access to other helpful tools.

Pro

•  $99 a month. 

The Pro package includes the ability to monitor up to 1000 keywords and a maximum of 100 domains.

Pro Plus

•  $225 a month. 

With the Pro Plus subscription, you may monitor up to 2500 keywords and a maximum of 300 domains.

Enterprise

•  $450 a month. 

The Enterprise package enables you to monitor over 5000 keywords and an infinite number of domains.

WooRank — Review and monitoring of SEO strategies

WooRank is a great tool for getting started with SEO. It is not too complex, yet it has all of the essential tools to do the task. WooRank is a cloud-based ranking system. It has aided individuals in increasing their website’s exposure and ranking in search engine results pages (SERPs). WooRank enables you to scan your site and evaluate its stats.

You may not just scan for SEO variables, but also for usability aspects and social media. Additionally, competitor analysis is a possibility. Colorful reports will assist you in visualizing your SEO strategy, identifying keyword ranks, and tracking rankings on a local and worldwide scale.

Key features

• Keyword tool – Find new keyword possibilities and maintain an organized keyword list.
• Sales tools – Analyze website usability, SEO performance, and technologies, and utilize the Lead Gen tool to discover new lead capture strategies and conversion rate optimization.
• SEO monitoring – Keep an eye on the performance of keywords and website visitors.
• Site crawl – Identify mistakes that are affecting your ranking.
• WooRank extension – Google Chrome and Firefox extensions for SEO.
• WooRank Projects – Track and manage all of your SEO initiatives in one location.

Plans and pricing

WooRank is available in three different pricing tiers: Pro, Premium, and Team. For Pro and Premium subscriptions, they provide a 14-day free trial.

Pro

•  $59.99 a month. 
•  $39.17 a month: One-year plan with a single payment of $470 every year.

The Pro package enables you to optimize one website, monitor 50 keywords, and conduct in-depth analysis of up to 2500 pages.

Premium

•  $179.99 a month. 
•  $119.17 a month: One-year plan with a single payment of $1,430 every year.

The Premium package enables you to optimize up to five websites, monitor up to 250 keywords, and do in-depth analysis on up to 10,000 web pages.

Enterprise

• Demand-based pricing.

This subscription package is intended for use by teams.

Advanced Web Ranking — Real-time rankings

Advanced Web Ranking is a program that simplifies the process of monitoring rankings. You may use it to quickly find new ranks. The program updates rankings hourly, which is critical for SEO experts who want to see results as quickly as possible.

The tracking feature is available for both local and mobile rankings. Additionally, Advanced Web Ranking is capable of monitoring all SERP characteristics. Additionally, you may run several ranking projects for convenience.

Key features

• Rank tracker – Monitor your rankings in real time and get alerts when they change significantly.
• SEO reporting – Generate, modify, and share informative ranking reports.
• Competitor analysis – Identify your primary rivals, their keywords, and their performance.

Plans and pricing

Advanced Web Ranking is available in four different pricing tiers: Starter, Pro, Agency, and Enterprise. Additionally, they provide a 30-day free trial.

Starter

•  $49 a month. 
•  $44 a month: One-year plan with a single payment of $528 every year.

The Starter subscription includes 2,000 keywords that are updated weekly, an unlimited number of projects and users, and Google data connection.

Pro

•  $99 a month. 
•  $89 a month: One-year plan with a single payment of $1,068 every year.

The Pro plan includes 7,000 keywords that are updated regularly, in addition to everything included in the Starter plan.

Agency

•  $199 a month. 
•  $179 a month: One-year plan with a single payment of $2,148 every year.

The Agency plan includes 14,500 keywords that are updated weekly, as well as all of the features included in the Pro plan, and additionally includes historical ranking imports.

Enterprise

•  $499 a month. 
•  $449 a month: One-year plan with a single payment of $5,388 every year.

The Enterprise package includes 35,500 keywords that are updated weekly, all of the features included in the Agency plan, and you will be entitled to get a dedicated account manager.

Seobility — The best option for monitoring websites in real time

Seobility is an all-in-one SEO solution. It includes all of the elements necessary for running a bottom-up SEO operation. With this tool you can perform keyword research, evaluate competition, or create customized reports. You can perform everything directly from the dashboard.

All projects in Seobility are automatically updated, even when you are not signed in, to ensure that you are presented with the most up-to-date metrics upon your return. Despite its robustness, Seobility is a breeze to use. The intelligent use of color in the user interface simplifies onboarding and contributes to the overall quality of the experience.

Key features

• Keyword checker – Ascertain that each page on your site is configured for best result.
• Link building tools – Identify and explore beneficial link building possibilities.
• Ranking checker – Verify your rank for each keyword.
• Real-time monitoring – Get timely access to pertinent data.
• SEO checker – SEO-check your website.
• Site auditor – Get insight into the structure of your website and identify all incoming and outgoing links.
• TD*IDF tool – discover what top websites in your niche are doing and use their best practices onto your own.
• Whitelabel reporting – Provide your customers with customized reports.

Plans and pricing

Seobility offers three pricing tiers: Basic, Premium, and Agency.

Basic

•  Without charge.

The Basic plan includes a limit of 1000 crawled web pages and a maximum of 100 external links can be checked.

Premium

•  $50 a month. 
•  $40 a month: One-year plan with a single payment of $480 every year.

The Premium package includes a maximum of 25,000 crawled web pages and a maximum of 25,000 external links can be checked.

Agency

•  $200 a month. 
•  $160 a month: One-year plan with a single payment of $1,920 every year.

The Agency plan includes a maximum of 100,000 crawled web pages and a maximum of 50,000 external links can be checked.

Wordtracker —Tool for keyword research

Wordtracker is an excellent tool for assisting you with your keyword research initiatives. It ups the ante on keyword research by including a variety of important variables such as PPC, SEO, competitive SEO strategy, and Google statistics. You may find similar phrases to your original keyword suggestions, determine the competitiveness of the chosen keywords, and integrate data from many sources to provide the most accurate results.

Key features

• Custom reports – Get prepared data reports derived from the results of all top search engines.
• Inspect tool – Determine the keywords your competitors are employing and their performance.
• Keyword tool – Identify fresh keywords that are pertinent to the target market you operate in.
• Niche explorer – Identify popular keywords in any industry or sector.

Plans and pricing

Wordtracker offers three different subscription plans: Bronze, Silver, and Gold. Each package includes a 7-day risk-free trial.

Bronze

•  $27 a month. 
•  $17 a month: One-year plan with a single payment of $204 every year.

The Bronze package includes 1,000 keyword results and seven regions. You can conduct searches on a global scale or using individual territories.

Silver

•  $69 a month. 
•  $38 a month: One-year plan with a single payment of $456 every year.

The Silver package includes 5,000 keyword results and fifteen regions. You can conduct searches on a global scale or using individual territories.

Gold

•  $99 a month. 
•  $54 a month: One-year plan with a single payment of $648 every year.

The Gold package includes 10,000 keyword results and over two hundred regions. You can conduct searches on a global scale or using individual territories.

SiteChecker — SEO score for an online domain

Sitechecker.pro is an SEO tool that helps you enhance your website’s SEO ranking and performance. The program generates comprehensive SEO audit reports for more than 100 criteria, along with how-to instructions. You can quickly identify technical SEO errors for a given URL.

Website SEO monitoring enables you to maintain an effective SEO strategy by giving frequent updates on indexing problems, content strategy adjustments, and changes in current SERP rankings of your website. Additionally, this tool enables you to monitor visitor activity, including questionable conduct such as hacking.

Additionally, Sitechecker includes Google Search Console-specific instructions. Moreover, it is compatible with Google Analytics and Google Search Console.

Key features

• Auditing on-page SEO or website SEO.
• Monitoring of website changes.
• Tracking keyword rankings.
• Tracking of backlinks.

Plans and pricing

Sitechecker offers three distinct pricing plans: Basic, Startup, and Growing.

Basic

•  $9 a month. 
•  $6 a month: One-year plan with a single payment of $72 every year.

Per account, the Lite plan allows you to examine one website, 50 keywords, 500 URLs, and a maximum of 1000 backlinks.

Startup

•  $29 a month. 
•  $23 a month: One-year plan with a single payment of $278 every year.

Per account, the Startup plan allows you to examine five websites, 500 keywords, 5,000 URLs, and a maximum of 5,000 backlinks.

Growing

•  $69 a month. 
•  $55 a month: One-year plan with a single payment of $662 every year.

The Growing plan allows you to examine ten websites, fifty thousand URLs, one thousand keywords, and ten thousand backlinks per account.

Netpeak Spider — The best option for doing in-depth SEO audits

Netpeak Spider is a crawling application that runs on the desktop. This tool is primarily focused on crawling speed; it operates twice as quickly and discovers twice as many problems than its rivals. With a single click, you can create and perform site audits and even generate white-label reports. Additionally, due to the tool’s architecture, it’s simple to conduct audits on sites that have more than a million pages in a matter of minutes.

Netpeak Spider is capable of detecting a variety of problems and duplicate material on your website. Additionally, it may examine your website’s broken pages, meta titles, meta descriptions, and redirects, or broken links. Correcting such mistakes will result in an increase in your website’s ranking. Additionally, the tool may be simply integrated with Yandex.Metrica, Google Analytics, and Google Search Console.

Key features

• HTML and XML sitemaps – Create sitemaps in HTML and XML.
• On-page SEO parameters – Determine what SEO enhancements you may apply to individual pages.
• PageRank checking – Learn how the site’s link weight is divided.
• Scan your website thoroughly for SEO purposes – Identify any problems and faults with a website’s search engine optimization.
• Site scraping and web data extraction – Retrieve data from any website for the purpose of gaining insight.

Plans and pricing

Netpeak Spider is available in three different editions: Standard, Pro, and Premium.

Standard

•  $19 a month. 
•  $15.20 a month: One-year plan with a single payment of $182.40 every year.

With the Standard package, you may crawl websites and evaluate more than 70 SEO factors, as well as examine more than 100 technical problems. Additionally, you can customize the program’s data display by restricting it to a certain section just as you would do in Google Analytics.

Pro

•  $39 a month. 
•  $31.20 per month: One-year plan with a single payment of $374.40 every year.

The Pro plan includes everything in the Standard plan, plus the ability to add a list of different domains, initiate concurrent crawling, and evaluate metrics and problems in a single report.

Premium

•  $99 a month. 
•  $79.20 per month: One-year plan with a single payment of $950.40 every year.

The Premium subscription includes access to Netpeak Checker, which extends Netpeak Spider’s capabilities with features such as data aggregation and SERP scraping from leading SEO firms for mass website analysis and comparison.

Best Free SEO Tools for Beginners

SEOQuake — The best for rapidly identifying patterns

SEOQuake is a useful tool for both novices and experts in search engine optimization who want a fast snapshot of SEO data. It is unquestionably a free SEO tool that you will want to utilize on a daily basis. SEOQuake is available as an Opera, Firefox, Chrome, or Microsoft Edge extension.

You’ll have access to it regardless of whatever website you visit. It offers useful statistics on a variety of topics, from search engine optimization analytics to external and internal links. SEOQuake may also be used to instantly compare two domains.

Key features

• Keyword analysis – Determine the total number of keywords on a web page.
• SEO dashboard – To see an SEO overview of a page, use a lightbox.
• SEObar – Get access to a summary of any web page’s SEO performance.
• SERP overlay – SERP analysis and data export
• Vast data – Select from a variety of popular sources of data and social media components.

Google’s Mobile-Friendly Test — Mobile-friendly testing

Google’s Mobile-Friendly Test is a component of Google’s arsenal of SEO tools. Due to the fact that mobile accounts for a significant portion of the total online experience, you must ensure that your website is optimized for visitors using mobile to access your site. This free tool will assist you in testing your website and determining its mobile performance in comparison to other devices. You may test your website by simply feeding the URL or by copying and pasting the website’s code into the allocated space in the tool. Using the URL is simpler.

Key features

• Discover mobile-usability errors – You can identify a variety of issues that include:
  • Clickable elements too close.
  • Content wider than the screen.
  • Text too small to read.
  • Using incompatible plugins.
  • Viewport not set to “device-width.”
  • Viewport not set.

PageSpeed Insights — Optimize page load speed

Page loading speed is critical for both user experience and search engine optimization. You must guarantee that all pages on your website load very quickly in order to keep people returning and staying on your website for a longer time. PageSpeed Insights is the finest tool for the task. This tool is very simple to use. Simply enter the URL of the web page in the box below and wait a few seconds. The tool will spit out an in-depth analysis.

Key features

• Analyze page loading speed on mobile and desktop – Assess the speed with which a website loads on a mobile device and a desktop computer.
• Detailed and insightful report – Obtain insight into the variables that influence the speed with which a web page loads and obtain recommendations on how to resolve problems.

Google Search Console – Website analysis, warnings, and problem reporting on a continuous basis

Google Search Console displays just a few technical SEO problems, as well as the top one thousand backlinks and organic keywords.

Google Search Console provides an overview of how the world’s most popular search engine views your website. You may use it to diagnose and resolve technical problems with your website, to see critical SEO statistics like clicks, impressions, and average ranking position. It also allows you to submit sitemaps.

If ranking in search engines such as Yandex and Bing is critical to you, keep in mind that they each offer their own “search console.”

Key Features

• Core web vitals: Shows the performance of website in the core web vitals analysis and shows the affected URL
• Google penalties: If your website has received penalties from Google, you can see that, too.
• Indexing and crawling issues: Shows the list of URLs that Google cannot index.
• Keyword position ranking: Shows how different keywords are ranking on Google search and gives a quick view of change in ranking position.
• Technical issues: Gives an overview of technical issues that your website has. For instance – text too small, or clickable items too close.

Google Analytics – Web statistics and search insights in their entirety

There are no restrictions on its use, however searches that generate organic traffic are concealed.

Google Analytics, quite arguably the most powerful free tool available for website analytics, monitors almost every kind of traffic that comes to your website. You get to learn where the traffic is coming from, which pages of your website are receiving traffic, and much more.

While it is not specifically for SEO, it is a useful tool for determining if you are receiving visitors through organic search.

Google Analytics, on the other hand, has subsequently ceased displaying which keywords are driving that traffic. You’ll need to combine it with a program like Keyword Hero to decipher the meaning of “not supplied.”

Key Features:

• Conversion tracking: After you identify conversion points like a submission using a contact form on your site, an e-commerce transaction, or even a phone conversation, you can use Google Analytics to monitor them. You’ll be able to observe when someone converted and which traffic source recommended them, among other things.
• Custom dashboards: Google Analytics enables you to build semi-custom analytics dashboards. If you want to view conversions, web traffic, and keyword referrals, you may quickly add them to the dashboard. Your dashboard is the first page you view when logging into your site’s profile, and you have the ability of saving it in PDF and.CSV formats for easy sharing of your findings. Of course, these are only a glimpse of the wide range of capabilities that Google Analytics has. Once you familiarize yourself with the platform, the insights you can get from it are astounding.
• Demographic and geographic data: You can get demographic and geographic data of your visitors.
• New & returning visitors: You will get to see what percentage of your visitors are new visitors, and what percentage are recurring.
• Real time traffic: Shows you traffic in real-time. You can see the country from where the traffic originates, the posts which the visitors are reading, the traffic sources, etc.
• Third party referrals: You’ll be able to identify which third-party websites sent visitors to your website. This is advantageous since you’ll be able to determine which sites are worth investing more effort in, as well as which sites have begun connecting to yours.
• Traffic reporting: Google Analytics is, at its core, a traffic reporter. The service will inform you of the daily number of visitors to your site. Additionally, you may monitor patterns over time to see how they affect your internet marketing choices.

Of course, that’s only an overview of the many features that Google Analytics provides. There are way too many features. Now, Google Analytics has a new version with a new way of presenting data. Some previous features are truncated and some new have been introduced.

Other Useful SEO Tools for Beginners

SERPSim

View a mock-up of how your website’s pages will appear in search results of Google.

There are no restrictions on the use of this tool.

Before you publish your web page, you can see how your page’s meta title and meta description will look in Google’s search results. SERPSim is Compatible with both desktop and mobile devices.

Inspect any truncation problem and resolve the issue immediately.

JSON-LD Schema Generator For SEO

Customize the appearance of your web pages in search results.

There are no restrictions on how many times this tool may be used or how frequently it can be used.

Create custom code to ensure that your organizations, events, reviews, and individuals appear in search results of Google exactly the way you want them to. Once you generate the schema code, copy and paste it directly into your site, you can use the tool for verifying that the implementation was completed properly.

SimilarWeb

View detailed site statistics for any domain.

You’ll need to upgrade to see all data points, but the free edition provides enough information to get a sense of your competitor’s activities.

Utilize this tool to determine the amount of traffic received by a website. View a breakdown of the sources of traffic, their locations, and much more. A useful tool for doing competition research.

Robots.txt Generator

Create a robots.txt file for your website.

Robots.txt files instruct web robots on how to treat the pages of a website. When a page is marked as forbidden in robots.txt, it is instructing the robots to totally ignore that page.

Keyword Surfer

View statistics on search volumes and CPCs inside the SERPs.

Install this Google Chrome extension for free and see search volume and cost per click statistics for any term entered into Google. Additionally, you’ll get keyword suggestions linked to your inquiry.

The Hreflang Tags Generator Tool

Create hreflang tags for your multilingual/multinational website.

There are no limitations on how many times you can use this tool. Use it freely.

If your site targets several nations or languages, you’ll need to correctly configure your hreflang tags. Regrettably, it’s very simple to make a mistake, which may create problems for your site.

Using this tool is incredibly easy. Just start by entering the URL of your website, provide its language, and the nation, and the application will automatically create the required hreflang annotations.

Exploding Topics

Discover the newest fashion trends.

There are no limitations on using this tool. So, use it as much as you want.

While SEOs often seek topics with a high search traffic, this typically entails targeting existing popular topics. What if I tell you that you could identify and target subjects far in advance of their widespread adoption?

Exploding topics is the tool just for that.

How to Select the Appropriate SEO Tool?

Choosing the best SEO tool is not as straightforward as you would believe. Numerous factors must be considered. To begin, you must evaluate your company objectives.

Do you want to expand your market reach? Do you want to develop deep bonds with your customers? Do you want to build your company as a market leader? The responses will form an SEO strategy, and particular technologies will assist various SEO methods.

Let us not overlook the size of your company and website, as well as the competitive nature of the market. Depending on these variables, you’ll want to investigate tools that provide robust competition analysis and keyword research capabilities.

The Very Best SEO Tools

I’ve compiled a comprehensive list of the finest SEO tools. But is there a set of “the very best tools” go-to answers that you can use without thinking too hard? Naturally, there are. To make it easy for you, I’ve classified them according to their intended purpose.

Best keyword research tool

If keyword research is going to be the backbone of your SEO approach, you’re going to need a tool that automates the process. Utilize the following tool to simplify your keyword research endeavors. Let’s take a deeper look at some of its most distinguishing characteristics.

Google Keyword Planner – Free

When we talk about Google SEO tools, the most helpful is the Google Keyword Planner for keyword research. Additionally, it is one of the most effective instruments for the task. It may assist you in determining the keywords that are most relevant to your services, products, and target market. You may do an in-depth analysis of keyword parameters such as search traffic and competition in order to identify the most lucrative ones.

Ahrefs – Paid

I cannot stress any less. Ahrefs is the best SEO tool out there for many SEO-related tasks. Keyword research is one of them. Not only will the tool show you the keywords that Google Keyword Planner will not show, but also show you more details including local and global search volume, keyword difficulty, and more! It shows related keywords, long tail keywords, and ‘people also ask’ questions. You can even filter keywords based on several parameters like keyword difficulty, keyword phrase length, search volume, etc. These features allow you to pinpoint the low-competition and high search volume keywords.

Best rank tracking tool

Rank tracking is the bread and butter of SEO strategy performance monitoring. Pulling SEO strings and being able to see how they affect your ranking can easily be done with the following tool.

SERPWatcher

Mangools’ SERPWatcher is one of the finest SEO rank monitoring tools available. While it is very easy to use, it has a plethora of functions. You may monitor results for various geolocations to see which keywords work best in certain areas. Additionally, you will get periodic updates on current positions and developments.

AccuRanker

If you are not scared of the numerous features and somewhat intimidating interface of AccuRanker, you are not going to get anything better than this tool for accurately tracking your ranks across mobile and desktop devices and across different search engines. What else? You can get instant updates on ranks (on-demand updates). Unlike other tools, you don’t need to wait for the data to refresh. It has many other important metrics that will allow you to find correlation between your revenue and ranking. It will also let you see historical ranking, and even compare that with your competitors.

Best link building tool

Link building is a great way to increase your domain authority, bring more organic traffic to your website, and increase your website rank in SERPs. The best tool to use for this purpose is Linkody.

Linkody

Linkody makes it simple to manage your link development efforts. The Linkody dashboard offers visibility into all important link building indicators, such as PA, DA, CF, and TF. You can see your complete backlink profile and the impact each link has on your link building metrics, as well as evaluate your competitors’ backlink approach to uncover excellent link building possibilities.

Ahrefs

Yes, Ahrefs pitches in again because it can give you the most complete link profile not only for your website, but also for your competing sites. It will also tell you all the data you need to understand how powerful your competitors’ backlinks are. The data you get will also allow you to find new backlink opportunities.

Best technical SEO tool

Manually optimizing websites for the indexing and crawling phase is very hard and time-consuming, especially if you have to do it for several domains. However, it is one of the most useful SEO practices. The following tool is the best for technical SEO.

DeepCrawl

DeepCrawl is an incredibly simple-to-use tool. It may assist you in diagnosing any website you own, as well as locating and resolving any technical or performance issues. Multi-domain monitoring is a critical tool that enables you to keep on top of technical SEO on many websites without banging your head against the wall, by getting real-time notifications alerting you of important problems.

Ahrefs

Yes, Ahrefs can do that too! It will show everything you must know about your website. From broken images to no-indexed pages, to broken redirects and more. In fact, it shows you every URL that needs your attention. The overall health score will tell you how horrible or good your website’s situation is.

Best backlink analysis tool

Backlinks are what enable search engines to give your website extra credit. The following tool will assist you in distinguishing high-quality backlinks from low-quality ones and in determining what your competitors are doing to get that extra backlink juice that you so dearly want.

Ahrefs

I already highlighted Ahrefs as the finest SEO tool available. It can assist you with all aspects of your search engine optimization activities, including backlink analysis. This application has a large database of active backlinks. Every 15 minutes, Ahrefs’ backlinks database is updated by robots. You can quickly examine your own and competitor’s backlinks to see which ones generate highest traffic.

Majestic

Majestic only focuses on backlinks. So, you can use Majestic, which happens to be equally good as Ahrefs, at least in backlink analysis. It can uncover every single backlink a website has, allowing you to not only check the backlinks that your website has, but also the backlinks that your competitor has. This allows you to spot new and better backlink opportunities for your website.

SEO Tools General FAQs

Conclusion

Selecting the best SEO tool for your requirements is critical as you expand your online presence. As you can see, the market is flooded with both paid and free alternatives. Utilizing two SEO tools is also a possibility, since their functions may overlap.

In any event, before searching for the appropriate instrument, determine your company objectives and the ways in which SEO may assist you in achieving them. SEO is a long-term process and being picky is the only way to guarantee that you use the finest tool for the job in the months ahead.